I’m Suffering from Shrinkflation

Dropped into my local petrol station this morning for a refill and as I often do at the same time, bought a Bounty Bar (coconut flakes in a chocolate coating made by Mars).

But it has definitely shrunk in size very considerably since two years ago. I haven’t checked the price changes (I don’t even look at the price of petrol), but I do object to them reducing the “sugar rush” I get from eating them. This is surely a big marketing mistake which should be reversed.

Maybe they’ll hope I’ll buy two instead of one? Or turn it into a bogof at a higher price?

Roger Lawson (Twitter: https://x.com/RogerWLawson  )

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