I am a longstanding owner of Jaguar cars, having bought my first one in 1967 (albeit a second hand one). Since then I have owned various XJ models and latterly an XE which is very cheap to run.
I am on Jaguar’s and my local dealer’s mailing list. So I now get regular emails encouraging me to buy a Land Rover as there are no new Jaguars now on sale. There is only one problem – I don’t want to buy a brick shaped vehicle which is bulky and expensive to both buy and run! Their latest advertising also featured pink cars fronted by androgynous persons and I wouldn’t want to be associated with such a product. Management incompetence is destroying a previously strong brand.
The latest mistake by Jaguar Land Rover (now owned by Tata) is to suffer a cyber attack which has caused them to shut down their IT systems. New vehicle sales cannot be registered. They say there is no evidence yet of customer data being stolen but I’ll wait to see whether I believe that. See FT article for more info: https://www.ft.com/content/ba88baca-cd59-48d3-a982-e73c9401b85a
Jaguars became reliable of late (not necessarily Land Rovers) and local servicing has been good but I’ll need to look at alternatives if I ever buy a new vehicle in future.
Roger Lawson (Twitter: https://x.com/RogerWLawson )
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